{"id":2575,"date":"2023-10-11T10:00:30","date_gmt":"2023-10-11T10:00:30","guid":{"rendered":"https:\/\/dev10.inserito.com\/mena-impact\/?post_type=think_tank&#038;p=2575"},"modified":"2023-10-28T11:48:07","modified_gmt":"2023-10-28T11:48:07","slug":"consumer-perceptions-of-greenwashing-lessons-learned-from-the-fashion-sector-in-the-uae","status":"publish","type":"think_tank","link":"https:\/\/dev10.inserito.com\/mena-impact\/think_tank\/consumer-perceptions-of-greenwashing-lessons-learned-from-the-fashion-sector-in-the-uae\/","title":{"rendered":"Consumer perceptions of greenwashing: lessons learned from the fashion sector in the UAE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2575\" class=\"elementor elementor-2575\" data-elementor-post-type=\"think_tank\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e14ff0f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e14ff0f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18ffae9a\" data-id=\"18ffae9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7570e684 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7570e684\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38aaedb7\" data-id=\"38aaedb7\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75aaf6e6 elementor-widget elementor-widget-heading\" data-id=\"75aaf6e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Consumer perceptions of greenwashing: lessons learned from the fashion sector in the UAE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2e6de0\" data-id=\"d2e6de0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6210b292 elementor-widget elementor-widget-image\" data-id=\"6210b292\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-13-1.png\" class=\"attachment-full size-full wp-image-2600\" alt=\"\" srcset=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-13-1.png 1080w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-13-1-300x300.png 300w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-13-1-1024x1024.png 1024w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-13-1-150x150.png 150w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-13-1-768x768.png 768w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-13-1-600x600.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ff9571e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ff9571e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e98cf9c\" data-id=\"e98cf9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-669f3115 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669f3115\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-566a309d\" data-id=\"566a309d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e36fed7 elementor-widget elementor-widget-text-editor\" data-id=\"5e36fed7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 300;\">Organizations devote considerable resources and effort to Corporate Social Responsibility programs to achieve positive results.<\/span><\/p><p><span style=\"font-weight: 300;\">Policy makers and marketing practitioners alike are indisputably interested in environmental considerations because consumers are becoming increasingly aware of how their purchasing and consumption behaviors impact the environment, as well as the increasing media scrutiny of businesses for integrating social responsibility into their business strategies. However, many firms fail to meet sustainability expectations despite increased pressure to address environmental issues.<\/span><\/p><p><b style=\"font-size: 18px;\">Greenwashing refers to fabricating green claims to project a positive public image<\/b><span style=\"font-size: 18px; font-weight: 300;\">. It refers to the concept of &#8216;whitewashing&#8217;, in which deceptions and malpractices are concealed to present a clean image to consumers. Although greenwashing practices are well documented, little is known about firms using these strategies in the Middle East, especially the United Arab Emirates, where the Green Economy Initiative is part of the UAE&#8217;s vision for a sustainable future.<\/span><\/p><p><span style=\"font-size: 18px; font-weight: 300;\">By examining consumer perceptions of green claims of two major fast fashion firms, this paper (published in 2021) attempted to close this research gap. There has been no study of greenwashing in the United Arab Emirates, and it is believed that the fashion industry consumes the second most toxic chemicals, excessive water, and non-compliant waste management practices after the oil and gas industry in the world.\u00a0<\/span><\/p><p><span style=\"font-size: 18px; font-weight: 300;\">In an exploratory qualitative study involving in-depth interviews with fast fashion consumers in the UAE, the \u2018seven sins of greenwashing\u2019 and \u2018competitive altruism\u2019 theories were examined, and consumer perceptions of green claims made by leading apparel manufacturers and retailers were analyzed. Studying consumer perceptions of greenwashing practices in the UAE provided a great opportunity to gather detailed information.<\/span><\/p><p><span style=\"font-size: 18px; font-weight: 300;\">According to the findings of the study,<\/span><b style=\"font-size: 18px;\"> consumers perceive fast fashion companies in the UAE as engaging in greenwashing since they lack adequate evidence to substantiate their altruistic claims<\/b><span style=\"font-size: 18px; font-weight: 400;\">. According to the participants of this study, the primary reason fast fashion firms greenwash is their lack of commitment to allocating financial resources for environmental initiatives. To achieve the same benefits enjoyed by truly altruistic companies; enhanced consumer trust and loyalty, fast fashion companies take the alternative route of greenwashing because altruism can be expensive and increase operational costs.\u00a0<\/span><\/p><p><span style=\"font-size: 18px; font-weight: 300;\">Marketing managers must therefore ensure that environmental claims are honest and sincere, and not just in response to current market trends. With honest and transparent marketing communications, consumers are more likely to stay loyal to brands, whereas greenwashing can undermine a company&#8217;s reputation and financial health<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6064c833 elementor-widget elementor-widget-heading\" data-id=\"6064c833\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the Author<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b0f591 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0f591\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23fa6a3\" data-id=\"23fa6a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d52b01d elementor-widget elementor-widget-image\" data-id=\"d52b01d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir.png\" class=\"attachment-large size-large wp-image-3296\" alt=\"\" srcset=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir.png 400w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir-300x300.png 300w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e2d7cc2\" data-id=\"e2d7cc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cbb10f elementor-widget elementor-widget-text-editor\" data-id=\"4cbb10f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSufia Munir, the Assistant Dean at Westford University College, has 15+ years of experience across academics and industry in India, Australia, and the UAE. Her expertise encompasses teaching, research, faculty development, and interdisciplinary collaboration within education. She&#8217;s currently pursuing her PhD, exploring sustainable retail models in the UAE&#8217;s apparel industry, emphasizing consumer behavior and societal influences. Sufia&#8217;s commitment to sustainable practices, combined with her extensive teaching experience, helps students grasp industry trends. She oversees programs in collaboration with UK universities and is dedicated to advancing sustainability through education and research.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61b8fee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61b8fee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d54e22\" data-id=\"0d54e22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-856fd9d elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"856fd9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3011897 animated-slow\" data-id=\"3011897\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca277af elementor-widget elementor-widget-heading\" data-id=\"ca277af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get Your Report Link<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce40ce6 elementor-widget elementor-widget-text-editor\" data-id=\"ce40ce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPlease fill out the form below to receive a download link in your inbox. We&#8217;ll send you the requested report as soon as we receive your information.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bd2baf animated-slow\" data-id=\"7bd2baf\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65a9e5a eael-wpforms-form-button-custom elementor-widget elementor-widget-eael-wpforms\" data-id=\"65a9e5a\" data-element_type=\"widget\" data-widget_type=\"eael-wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"eael-contact-form eael-wpforms eael-contact-form-align-default\">\n                                <div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-2729\"><form id=\"wpforms-form-2729\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"2729\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/mena-impact\/wp-json\/wp\/v2\/think_tank\/2575\" data-token=\"6d7b38d855adde2992df7ca6b7e00beb\" data-token-time=\"1787721277\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-hidden\" id=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-2729-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-2729-field_1\">First Name<\/label><input type=\"text\" id=\"wpforms-2729-field_1\" class=\"wpforms-field-medium\" name=\"wpforms[fields][1]\" placeholder=\"First Name\" aria-errormessage=\"wpforms-2729-field_1-error\" ><\/div><div id=\"wpforms-2729-field_2-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-2729-field_2\">Last Name<\/label><input type=\"text\" id=\"wpforms-2729-field_2\" class=\"wpforms-field-medium\" name=\"wpforms[fields][2]\" placeholder=\"Last Name\" aria-errormessage=\"wpforms-2729-field_2-error\" ><\/div><div id=\"wpforms-2729-field_3-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-2729-field_3\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-2729-field_3\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][3]\" placeholder=\"Email\" spellcheck=\"false\" aria-errormessage=\"wpforms-2729-field_3-error\" required><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"2729\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank\/2575\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-2729\" class=\"wpforms-submit CustomStyling\" data-alt-text=\"Sending...\" data-submit-text=\"Get Report\" aria-live=\"assertive\" value=\"wpforms-submit\">Get Report<\/button><img decoding=\"async\" src=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->            <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The discourse surrounding ecology has entered a new phase, one that struggles to find common ground. While there is consensus regarding the risks to the planet and humanity, the discussions on solutions to mitigate our impact remain fragmented and insufficiently debated.<\/p>\n","protected":false},"featured_media":2600,"template":"elementor_header_footer","class_list":["post-2575","think_tank","type-think_tank","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank\/2575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank"}],"about":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/types\/think_tank"}],"version-history":[{"count":28,"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank\/2575\/revisions"}],"predecessor-version":[{"id":3311,"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank\/2575\/revisions\/3311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/media\/2600"}],"wp:attachment":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/media?parent=2575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}