{"id":1275,"date":"2023-10-11T10:16:05","date_gmt":"2023-10-11T10:16:05","guid":{"rendered":"https:\/\/dev10.inserito.com\/mena-impact\/?post_type=think_tank&#038;p=1275"},"modified":"2023-10-28T11:47:38","modified_gmt":"2023-10-28T11:47:38","slug":"eco-fashion-adoption-in-the-uae-understanding-consumer-barriers-and-motivational-factors","status":"publish","type":"think_tank","link":"https:\/\/dev10.inserito.com\/mena-impact\/think_tank\/eco-fashion-adoption-in-the-uae-understanding-consumer-barriers-and-motivational-factors\/","title":{"rendered":"Eco-Fashion Adoption in the UAE: Understanding Consumer Barriers and Motivational Factors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1275\" class=\"elementor elementor-1275\" data-elementor-post-type=\"think_tank\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e8450f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e8450f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a32c8c1\" data-id=\"1a32c8c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62873483 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62873483\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6174bd69\" data-id=\"6174bd69\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e5c5c3c elementor-widget elementor-widget-heading\" data-id=\"4e5c5c3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Eco-Fashion Adoption in the UAE: Understanding Consumer Barriers and Motivational Factors<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-509e72b8\" data-id=\"509e72b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3571ae93 elementor-widget elementor-widget-image\" data-id=\"3571ae93\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-11-1.png\" class=\"attachment-full size-full wp-image-2601\" alt=\"\" srcset=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-11-1.png 1080w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-11-1-300x300.png 300w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-11-1-1024x1024.png 1024w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-11-1-150x150.png 150w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-11-1-768x768.png 768w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/NZ-WEBSITE-11-1-600x600.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb3e60e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb3e60e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46c2a3c8\" data-id=\"46c2a3c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a32ab29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a32ab29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5afa1fd\" data-id=\"5afa1fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c736d44 elementor-widget elementor-widget-text-editor\" data-id=\"2c736d44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 300;\">Consumption over the last few decades has become a key topic when looking at the drivers of global warming and climate change. The fashion industry has been criticized for promoting fast consumption of clothing resulting in increased amounts of clothing going to landfills globally.<\/span><\/p><p><span style=\"font-weight: 300;\">Despite the awareness of consumers with regards to the sustainability issues, very little attention has been paid to understanding the motivation of consumers with regards to eco-fashion clothing.<\/span><\/p><p><span style=\"font-weight: 300;\">In this research publication conducted by Sufia Monir in 2020, she explored the scope of eco-fashion and identified the barriers and motivators of eco-fashion adoption in the United Arab Emirates (UAE). Identifying strategies to make consumers perceive eco-fashion more positively was the primary objective of this study. She conducted 20 in-depth interviews with participants from diverse nationalities to understand their barriers and motivators to consumption.<\/span><\/p><p><span style=\"font-weight: 300;\">Based on the interview data, <\/span><b>lack of awareness and availability of eco-fashion clothing <\/b><span style=\"font-weight: 400;\">were the two main barriers identified. Several other barriers were identified as well such as a lack of brand association, higher cost for eco-fashion clothing, cheap access and availability of fast fashion, an overload of information, boring and unattractive eco \u2013 fashion styles, a lack of incentive to pursue eco-fashion and perceptions of poor quality. Availability, awareness, celebrity endorsements, and brand recognition were the main motivators for adoption of eco-fashion. Brand, style, comfort, and affordability were also significant motivators identified in the study.<\/span><\/p><p><span style=\"font-weight: 300;\">This study was the first of its kind in the Middle East to examine the barriers and motivations surrounding eco-fashion adoption. As a result of the geographical difference between the previous studies and the current study, <\/span><b>awareness was found to be a major barrier to eco-fashion adoption<\/b><span style=\"font-weight: 400;\">, therefore it is important that future studies investigate the reasons for limited eco-fashion awareness in the UAE.<\/span><\/p><p><span style=\"font-weight: 300;\">The findings of this study indicated that most consumers in the UAE were <\/span><b>culturally biased against second-hand clothing<\/b><span style=\"font-weight: 400;\">, so the impact of culture on the adoption of second-hand clothing could also be a fascinating area to explore in future research.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b80e533 elementor-widget elementor-widget-heading\" data-id=\"1b80e533\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About the Author<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4debb1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4debb1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cfaea04\" data-id=\"cfaea04\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b37bce6 elementor-widget elementor-widget-image\" data-id=\"b37bce6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir.png\" class=\"attachment-large size-large wp-image-3296\" alt=\"\" srcset=\"https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir.png 400w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir-300x300.png 300w, https:\/\/dev10.inserito.com\/mena-impact\/wp-content\/uploads\/2023\/10\/Sufia_Munir-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca435f6\" data-id=\"ca435f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2b8bfb elementor-widget elementor-widget-text-editor\" data-id=\"a2b8bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSufia Munir, the Assistant Dean at Westford University College, has 15+ years of experience across academics and industry in India, Australia, and the UAE. Her expertise encompasses teaching, research, faculty development, and interdisciplinary collaboration within education. She&#8217;s currently pursuing her PhD, exploring sustainable retail models in the UAE&#8217;s apparel industry, emphasizing consumer behavior and societal influences. Sufia&#8217;s commitment to sustainable practices, combined with her extensive teaching experience, helps students grasp industry trends. She oversees programs in collaboration with UK universities and is dedicated to advancing sustainability through education and research.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a03217d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a03217d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa7021c\" data-id=\"fa7021c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a30f3bf elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"a30f3bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bed2d7c animated-slow\" data-id=\"bed2d7c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46f286b elementor-widget elementor-widget-heading\" data-id=\"46f286b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get Your Report Link<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5266a elementor-widget elementor-widget-text-editor\" data-id=\"ad5266a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPlease fill out the form below to receive a download link in your inbox. 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While there is consensus regarding the risks to the planet and humanity, the discussions on solutions to mitigate our impact remain fragmented and insufficiently debated.<\/p>\n","protected":false},"featured_media":2601,"template":"elementor_header_footer","class_list":["post-1275","think_tank","type-think_tank","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank\/1275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank"}],"about":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/types\/think_tank"}],"version-history":[{"count":64,"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank\/1275\/revisions"}],"predecessor-version":[{"id":3308,"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/think_tank\/1275\/revisions\/3308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/media\/2601"}],"wp:attachment":[{"href":"https:\/\/dev10.inserito.com\/mena-impact\/wp-json\/wp\/v2\/media?parent=1275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}